GEUENS, MAGGIE : rechercher sur Z-Library

Huyghe, Elke, Verstraeten, Julie, Geuens, Maggie, Van Kerckhove, Anneleen

Année:

2017

Langue:

english

Fichier:

PDF, 414 KB

english, 2017

Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases

Journal:

Journal of Marketing Research

Année:

2017

Langue:

english

Fichier:

PDF, 640 KB

english, 2017

A new measure of brand personality

Maggie Geuens, Bert Weijters, Kristof De Wulf

Journal:

Tessitore, Tina, Geuens, Maggie

Année:

2009

Langue:

english

Fichier:

PDF, 359 KB

english, 2009

Arming consumers against product placement: A comparison of factual and evaluative educational interventions

Journal:

Bert Vandecasteele, Maggie Geuens

Année:

2019

Langue:

english

Fichier:

PDF, 435 KB

english, 2019

Motivated Consumer Innovativeness: Concept, measurement, and validation

Journal:

Patrick De Pelsmacker, Maggie Geuens

Année:

2010

Langue:

english

Fichier:

PDF, 251 KB

english, 2010

Emotional Appeals and Information Cues in Belgian Magazine Advertisements

Journal:

Maggie Geuens, Patrick De Pelsmacker, Tine Faseur

Année:

1997

Langue:

english

Fichier:

PDF, 265 KB

english, 1997

Emotional advertising: Revisiting the role of product category

Journal:

Année:

2011

Langue:

english

Fichier:

PDF, 679 KB

english, 2011

Where does business research go from here? Food-for-thought on academic papers in business research

Maggie Geuens

Journal:

Faseur, Tine, Geuens, Maggie

Année:

2011

Langue:

english

Fichier:

PDF, 214 KB

english, 2011

Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance

Journal:

Patrick De Pelsmacker, Maggie Geuens and Pascal Anckaert

Année:

2006

Langue:

english

Fichier:

PDF, 5.01 MB

english, 2006

Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity

Journal:

Tessitore, Tina, Geuens, Maggie

Année:

2002

Langue:

english

Fichier:

PDF, 2.25 MB

english, 2002

PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall

Journal:

Maggie Geuens, Patrick De Pelsmacker

Année:

2014

Langue:

english

Fichier:

PDF, 359 KB

english, 2014

Affect intensity revisited: Individual differences and the communication effects of emotional stimuli

Journal:

Psychology and Marketing

Année:

1999

Langue:

english

Fichier:

PDF, 136 KB

english, 1999

Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength

Marie Hélène De Cannière, Patrick De Pelsmacker, Maggie Geuens

Journal:

Journal of Business and Psychology

Année:

2010

Langue:

english

Fichier:

PDF, 319 KB

english, 2010

Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength

Marie Hélène De Cannière, Patrick De Pelsmacker and Maggie Geuens

Journal:

Journal of Business and Psychology

Année:

2010

Langue:

english

Fichier:

PDF, 1.82 MB

english, 2010

The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

Brengman, Malaika, Geuens, Maggie, Pelsmacker, Patrick De

Journal:

Journal of Marketing Communications

Année:

2001

Langue:

english

Fichier:

PDF, 219 KB

english, 2001

The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use

Pelsmacker, Patrick De, Geuens, Maggie

Journal:

Journal of Marketing Communications

Année:

1999

Langue:

english

Fichier:

PDF, 235 KB

english, 1999

Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity

De Pelsmacker, Patrick, Geuens, Maggie, Anckaert, Pascal

Journal:

Tine Faseur and Maggie Geuens

Année:

2002

Langue:

english

Fichier:

PDF, 1.92 MB

english, 2002

Different Positive Feelings Leading to Different Ad Evaluations: The Case of Coziness, Excitement, and Romance

Journal:

Cauberghe, Verolien, Geuens, Maggie, De Pelsmacker, Patrick

Année:

2006

Langue:

english

Fichier:

PDF, 2.70 MB

english, 2006

Context effects of TV programme-induced interactivity and telepresence on advertising responses

Journal:

Pacheco, Natália Araújo, Geuens, Maggie, Pizzutti, Cristiane

Année:

2011

Langue:

english

Fichier:

PDF, 289 KB

english, 2011

Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution

Journal:

Journal of Retailing and Consumer Services

Année:

2018

Langue:

english

Fichier:

PDF, 213 KB

english, 2018

Assessing response styles across modes of data collection

Bert Weijters, Niels Schillewaert, Maggie Geuens

Journal:

Journal of the Academy of Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 299 KB

english, 2008

The proximity effect: The role of inter-item distance on reverse-item bias

Bert Weijters, Maggie Geuens, Niels Schillewaert

Journal:

Marie Hélène De Cannière, Patrick De Pelsmacker, Maggie Geuens

Année:

2009

Langue:

english

Fichier:

PDF, 349 KB

english, 2009

Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior

Journal:

Maggie Geuens, Malaika Brengman, Rosette S’Jegers

Année:

2009

Langue:

english

Fichier:

PDF, 309 KB

english, 2009

Food retailing, now and in the future. A consumer perspective

Journal:

Journal of Retailing and Consumer Services

Année:

2003

Langue:

english

Fichier:

PDF, 141 KB

english, 2003

The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials

Pham, Michel Tuan, Geuens, Maggie, De Pelsmacker, Patrick

Journal:

Journal of Marketing Communications

Année:

2013

Langue:

english

Fichier:

PDF, 331 KB

english, 2013

Editorial: strategic brand communications

Geuens, Maggie

Journal:

Année:

2004

Langue:

english

Fichier:

PDF, 54 KB

english, 2004

On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality

Faseur, Tine, Geuens, Maggie

Journal:

Frank Goedertier, Kristof Geskens, Maggie Geuens and Bert Weijters

Année:

2012

Langue:

english

Fichier:

PDF, 200 KB

english, 2012

Increasing choice satisfaction through goal-based labeling

Journal:

Marketing Letters

Année:

2012

Langue:

english

Fichier:

PDF, 2.01 MB

english, 2012

Online advertising and congruency effects: it depends on how you look at it

Janssens, Wim, De Pelsmacker, Patrick, Geuens, Maggie

Journal:

De Bondt, Caroline, Van Kerckhove, Anneleen, Geuens, Maggie

Année:

2012

Langue:

english

Fichier:

PDF, 686 KB

english, 2012

Look at that body! How anthropomorphic package shapes systematically appeal to consumers

Journal:

LEEN ADAMS, TINEKE FASEUR, MAGGIE GEUENS

Année:

2018

Langue:

english

Fichier:

PDF, 789 KB

english, 2018

Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective

Vermeir, Iris, Weijters, Bert, De Houwer, Jan, Geuens, Maggie, Slabbinck, Hendrik, Spruyt, Adriaan, Van Kerckhove, Anneleen, Van Lippevelde, Wendy, De Steur, Hans, Verbeke, Wim

Journal:

Frontiers in Psychology

Année:

2020

Fichier:

PDF, 1.01 MB

2020

Corrigendum: Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective

Vermeir, Iris, Weijters, Bert, De Houwer, Jan, Geuens, Maggie, Slabbinck, Hendrik, Spruyt, Adriaan, Van Kerckhove, Anneleen, Van Lippevelde, Wendy, De Steur, Hans, Verbeke, Wim

Journal:

Frontiers in Psychology

Année:

2020

Fichier:

PDF, 104 KB

2020

The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers

Journal:

Journal of Consumer Affairs

Année:

2011

Langue:

english

Fichier:

PDF, 1.30 MB

english, 2011

Revising the myth of gay consumer innovativeness

Bert Vandecasteele, Maggie Geuens

Journal:

Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir

Année:

2009

Langue:

english

Fichier:

PDF, 599 KB

english, 2009

Intention superiority perspectives on preference-decision consistency

Journal:

Malaika Brengman, Maggie Geuens, Bert Weijters, Scott M. Smith, William R. Swinyard

Année:

2012

Langue:

english

Fichier:

PDF, 375 KB

english, 2012

Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

Journal:

Elen, Maarten, D'Heer, Evelien, Geuens, Maggie, Vermeir, Iris

Année:

2005

Langue:

english

Fichier:

PDF, 159 KB

english, 2005

The influence of mood on attitude–behavior consistency

Journal:

Goedertier, Frank, Dawar, Niraj, Geuens, Maggie, Weijters, Bert

Année:

2013

Langue:

english

Fichier:

PDF, 190 KB

english, 2013

Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit

Journal: